SEO for companies is something that confuses many managers and owners of small and medium-sized national businesses. It can seem like an esp...
SEO for companies is something that confuses many managers and owners of small and medium-sized national businesses. It can seem like an especially frustrating topic for business owners who want to focus on providing great customer care, not becoming a marketing expert.Here’s the reality – in 2022, business owners can no longer afford to ignore SEO. If you want to grow your business and keep new customers flowing in, a specialized SEO strategy is a necessity. Having some experience and knowledge on this topic will ensure you understand the importance and are better equipped to do what is necessary to climb the Google rankings whether with a dedicated team or through a specialist SEO Agency like Local SEO.
That's exactly why we wrote this SEO Guide for Small and Medium Businesses – because we want to bring clarity and drive success for business owners everywhere.
So let’s start with the basics…
What is search engine optimization (SEO)?
SEO is the process of making your practice appear higher in search engine results – it's getting to the top spot on a search engine results page (SERP) without paying for an ad.
For example, when a potential patient opens Google (or Bing, Yahoo, or another search engine) and types in “dentist near me,” “implant dentist,” or any other combination of dental search terms, a strategy SEO is what helps your practice appear in the top results.
If you want to be found online by patients, you need a dental SEO marketing strategy.
The Importance of SEO for Entrepreneurs
We've talked about the goal of SEO – increasing your company's searchability and visibility in search results – but why is this critical? Why is SEO important for business owners?
The most compelling argument for a business SEO strategy is that it is an effective way to attract new patients to your business. But there's so much more to unpack there!
Think of SEO as the backbone of a modern online marketing strategy for businesses. In 2021, business owners cannot effectively market their business without SEO.
#1. SEO for your company will build trust and credibility with patients
There's a reason most people click on one of the top 5 suggested results on Google – people believe that the dentists who appear in the top positions are better. Google thinks so too!
#2. Search engine optimization drives more traffic to your website
The latest research shows that 53% of traffic to all websites comes from organic (not paid) searches. For your specific location and website, it could be even more.
#3. Better SEO translates into a better website user experience
Good SEO strategies place a lot of emphasis on the user experience of the website. For example, SEO best practices for dentists include things like:
- Fast page loading time
- Appealing design for mobile
- Titles and subtitles on pages
- Original and convincing content
- Easy website navigation
All of these strategies make it easier for potential patients to find what they need on your website (called a good user experience) and, in turn, improve your SEO ranking.
#4. Other similar businesses are using SEO
SEO may be new to you, but we guarantee that it is not new to other practices in your city.
The Internet is a competitive and crowded place. With your own SEO strategy, you can keep up with your competitors, or even better, rise to the top and stand out as the best choice for patients.
For example, let's say someone needs to get their car repaired and they Google “mechanic in Porto” – they'll see lots of reviews, mechanic directories, and competitor websites. Improving your SEO will not only ensure that your practice appears among these results, it will also help you stand out and win you as a customer.
Get More Patients Through Business SEO Services
You shouldn't have to worry about this yourself. Your main focus should be on what you do best – providing excellent customer care.
At Local SEO, the team of SEO experts uses their years of experience to keep your business ahead of the competition and ensure that new patients can easily find you online. They work with companies and the specific SEO tactics that work best for each industry.
If you'd like to learn more, request a free SEO audit today.
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