15 Best Essential Content Marketing Tools For 2022

Every creator needs a good set of tools to help them research, generate ideas, code, and create content. This post takes a look at some of t...

Every creator needs a good set of tools to help them research, generate ideas, code, and create content. This post takes a look at some of the best paid and free content marketing tools broken down into respective categories.

We weren't able to include all the tools in this list (that would be impossible), so leave us a comment below and let us know if your favorite one missed us.

Content Marketing Research Tools

Content marketing research is a key part of the creative process. Want to know what people are looking for online, what questions they have, and how your content can answer them?

Content marketing research tools can be used to find new ideas, understand what drives traffic, and research specific areas of interest.

1. Buzzsumo

Enter a keyword and see content ideas by site, month, network, or time period, helping you achieve success on any platform. You get 10 free surveys per month and pricing starts at $99/per month.

2. Tweet Hunter

Better than your average tweet programmer, Tweet Hunter also has an AI assistant that will generate content ideas and write tweets for you. Prices start at $29/month.

3. Ahrefs and SEMRush

These are excellent tools for keyword research, although both are quite expensive. For those just starting out, Ubersuggest is a good free option, despite some limitations. Type in a keyword or domain and find potential target keywords by volume and difficulty…

4. Quora & Reddit

Both are useful. To see if a topic is popular, check if there are many threads or a subreddit about it. See what other people are discussing and the top niches in that topic. Amazon reviews can also be useful for this.

5. Answer the Public

This is a free tool that does a keyword search per day and tells you what the most common related queries are.

6. Fireflies

Record and transcribe live meetings for just $10 per month. It's an efficient way to quickly gather high-value insights, and the best part, you get 3000 minutes of free storage!

7. Schedule

CoSchedule offers a free marketing calendar for easy content planning, assignments, and tracking. Furthermore, their free headline analyzer will break down your headline and your chances of success.

8. Notion

The notation is a planning tool that allows you to create a custom dashboard for what works best for your business. Start with one of our templates and then adapt it to the way your business organizes content planning, by sprint, task, calendar, etc.

9. Trello

A free and popular tool for content planning and collaboration. With Trello, you can create project boards, create lists and break down all your tasks into simple Trello cards. Each card can have its own expiration date and be assigned to a person.

10. Grammarly

Grammar will check grammar and make suggestions to improve your overall writing. You can download the browser extension to edit Google docs, WordPress, and other online systems.

11. Hemingway App

The Hemingway app helps you see when your writing is getting too complicated. It provides you with a reading difficulty score and highlights where you can simplify your phraseology.

12. Canva

Canva helps content marketers create professional-looking graphics. It has a ton of templates to choose from, including anything from a Facebook post to a newsletter layout.

What's more, it now also offers a free video editor so that anyone can create a video for social even without video editing experience.

13. Screely

Customize screenshots and turn them into mockups so any piece of content looks more professional and polished. It's a free platform, the only issue is that you can only upload screenshots one at a time, so when we are building an article or need multiple screenshots, we use this custom spreadsheet to get them in bulk. It's totally free and takes advantage of Screenshotmachine's API to get up to 100 screenshots per month in a google drive folder.

14. Sniply

Great if you share your content between sites you don't own, like LinkedIn's Pulse or Medium. Sniply will drive traffic back to your website with a custom link and CTA button at the bottom of any article.

This is a paid tool starting at $29/month for 5000 clicks.

15. Fast

Fasto is another great content marketing tool. This tool is suitable for small, medium and large companies. Fastente was founded by experts in content marketing and news engineering who are optimistic about the future of social media. Fastente strives to make it easier for organizations to interact with their customers while maintaining high quality. Finally, this technology allows you to quickly publish and market your material. For example, if you are looking for a list of popular UK news sites.

Fastente is a streamlined and effectively sponsored content marketplace. The tool simplifies the advertising planning process and accelerates marketing communications using an extensive media portfolio with numerous audience metrics.

The advantages of using Fasto

A user-friendly content marketplace;

Marketing and dissemination of simple and fast content;

Time-conscious platform;

Customer-oriented policies;

Fastente is a content marketing marketplace where you can buy media sources for a flat fee.

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