SEO, or Search Engine Optimization, has been gaining more and more notoriety in the business world. This is an advanced organic positioning ...
SEO, or Search Engine Optimization, has been gaining more and more notoriety in the business world. This is an advanced organic positioning strategy, which “promotes” websites in different search engines, thus ensuring the visibility of a particular brand, service, or product online.If you're paying attention, SEO work also comes into play on sites like Sportingbet Bonus, making it appear prominently in searches.
Trends change from year to year and in the digital environment, it is imperative to stay up to date, as a distraction can leave you behind, obsolete.
In 2023, among the various SEO trends, we can highlight images for Google Lens, voice search, the E-A-T principle, and the use of videos.
Images for Google Lens
The idea behind Google's search tool, called Google Lens, launched in 2018, was to make searching easier. In this case, instead of the user describing the image they see, they search for exactly what they see. That is, if you want to know what you are seeing in front of you, take a photo of it with Google Lens and you will have similar image results.
The tool performs a type of image recognition, in a system that works through artificial intelligence in which the algorithm tries to understand the search intention with that image and shows similar results.
Voice Search
This is a way of searching that is directly related to the possibility of multi-tasking. For example, driving without taking your hands off the steering wheel. Here, just turn on the microphone and ask the virtual assistant what you want, instead of writing.
In an increasingly fast-paced world, the advantage of voice search is, above all, speed. Studies indicate that Human Beings speak much faster than they write. Google also has its own virtual assistant for voice search, Google Assistant, which is considered the best in terms of response. If you are going to search by voice, favor longer descriptions.
EAT Principle
EAT is an acronym that stands for Expertise, Authoritativeness, and Trust, that is, Expertise, Authority and Reliability. Why are these principles important? Because they are a set of SEO practices recommended by Google.
According to the Google Webmasters blog, “the company develops these guidelines to help professionals understand what Google will see on a website, in terms of quality”.
If sites do not follow these standards, Google's algorithm will not rank them appropriately. To comply with the EAT, it is recommended that you follow some tips, such as mentioning the author of the articles, citing scientific evidence and always correcting errors.
Use of Videos
Like images, videos are also essential. Videos also need to be accompanied by a text title, description, and use of “tags” and “links” on the page. With the SEO optimization perspective in mind, know that videos are more immediate content and provide greater security for users.
Studies also reveal that users spend more time on pages with videos. And if we are talking about online sales pages, visit time is essential to make the sale.
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